Effective Date: 03/08/2025
At QMS (Pet Play Lda), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information, and outlines your rights under both the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Pet Play Lda trading as QMS
NIPC 517989425, AMI 25613
Rua do Almargem 1, Fonte Santa, 8125-020 Quarteira, Portugal.
Phone: +351 3088 02269
1. Who We Are
QMS is a professional organisation that empowers individuals to operate as independent property consultants in Portugal. We provide the tools, training, and support required to help individuals establish and manage their own real estate businesses within a structured framework. Our services are designed to support professional growth, promote autonomy, and maintain high standards across the property sector.
2. Information We Collect
Depending on your interaction with us, we may collect:
| Category | Examples |
|---|---|
| Identifiers | Name, email, phone number, address, IP address |
| Personal Information | Passport/ID details, visa or residency status, income documentation |
| Commercial Information | Real estate interests (type, budget, location) |
| Internet Activity | IP address, browser type, device data, cookies, usage patterns |
| Communications | Contact / application form data, emails, consultation notes |
We do not share or sell sensitive personal data unless explicitly required for a legal or contractual obligation and with your consent.
3. How We Use Your Data
We use your data for:
- Providing our services (relocation, visa, real estate).
- Responding to your inquiries and scheduling consultations.
- Processing payments (if applicable).
- Improving our website and user experience.
- Complying with legal or regulatory obligations in the EU, UK, or US.
4. Legal Basis for Processing (GDPR)
For individuals in the European Economic Area (EEA), we process your data on one or more of the following lawful bases:
- Consent – when you explicitly permit us to do so.
- Contractual necessity – to deliver our services to you.
- Legal obligation – to comply with regulatory or tax laws.
- Legitimate interests – to improve services or secure our platform.
5. Your Rights
For EU/EEA Residents (GDPR):
You have the right to:
- Access your personal data.
- Rectify inaccurate or incomplete data.
- Request deletion (“right to be forgotten”).
- Restrict or object to processing.
- Data portability.
- Withdraw consent at any time.
- Lodge a complaint with your data protection authority.
For California Residents (CCPA):
You have the right to:
- Know what personal data we collect and how we use it.
- Request deletion of your personal data.
- Opt-out of the sale of personal data (we do not sell data).
- Non-discrimination when exercising your privacy rights.
To exercise your rights, email info@qms.pt or call +351 3088 02269.
6. Data Sharing
We do not sell your personal data.
We may share your data with:
- Service providers: immigration consultants, banks, real estate partners.
- Government authorities: when required by law (e.g., SEF, tax office).
- Hosting and security vendors: to maintain website functionality.
- Analytics and advertising partners: including Google Analytics, Google Ads, Facebook Ads/Meta Pixel, and Microsoft Clarity, to help us understand website traffic, improve services, and measure advertising effectiveness.
All vendors and processors are contractually obligated to safeguard your data and comply with applicable laws (GDPR, CCPA).
7. Cookies and Tracking
We use cookies and similar technologies to:
- Operate the site (necessary cookies).
- Analyze traffic (analytics cookies).
- Enhance functionality (functional cookies).
- Measure and improve advertising effectiveness (marketing cookies).
Specifically, we use third-party services such as:
- Google Analytics – to analyze website traffic and user behavior.
- Google Ads – to deliver and measure personalized advertising.
- Facebook Ads and Meta Pixel – to understand conversion tracking and improve targeted advertising.
- Microsoft Clarity – to gain insights into website usage through heatmaps and session recordings.
These third-party providers may collect information such as your IP address, browser, device data, and browsing activity across websites. This helps us improve our services and deliver more relevant advertising.
You may manage your cookie preferences through your browser settings or via our cookie banner, and you can opt out of personalized advertising through the respective platforms (Google, Meta/Facebook, Microsoft).
Microsoft Clarity Disclosure
We use Microsoft Clarity to capture how users interact with our site, including mouse movements, clicks, and scrolling activity. This helps us improve usability and performance. Microsoft may collect or receive personal data for this purpose, which is processed in accordance with their Privacy Statement. For more information, please review Microsoft’s official disclosure here: Microsoft Clarity Privacy Disclosure.
8. Data Retention
We retain your data only for as long as necessary:
- Typically no longer than 5 years
- Or as required by law or regulation
- Or until you withdraw consent or request deletion
9. Security
We implement appropriate technical and organizational security measures:
- Encrypted data transmission and storage
- Access controls and authentication
- Secure hosting environments
10. International Transfers
If you are based outside the UK, your data may be transferred to and processed in the UK or Portugal. When transferring data internationally, we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place.
11. Third-Party Links
Our website may link to third-party sites. We are not responsible for their privacy practices. Please read their privacy policies before providing personal data.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website with the “Effective Date” noted at the top.
13. Other
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
14. Contact Us
For privacy-related inquiries, data access requests, or complaints:
Email: info@qms.pt
Phone: +351 3088 02269
Postal Address: Rua do Almargem 1, Fonte Santa, 8125-020 Quarteira, Portugal.
English (UK)