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Effective Date: 03/10/2026

At QMS Real Estate (QMS Lda), we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, contact us, use our services, subscribe to our newsletter, or apply to work with us as an independent real estate agent.

We process personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and, where applicable, the California Consumer Privacy Act (CCPA).

QMS Lda trading as QMS Real Estate
NIPC: 517989425
AMI: 25613
Address: Rua Serpa Pinto 68B, 8100-714, Loulé, Portugal
Phone: +351 3088 02269
Email: info@qms.pt

1. Data Controller

QMS Lda, trading as QMS Real Estate, is the data controller responsible for the personal data described in this Privacy Policy.

2. Who This Policy Applies To

This Privacy Policy applies to:

  • Website visitors
  • Individuals who contact us for information or consultations
  • Property buyers, sellers, landlords, tenants, and investors
  • Newsletter subscribers and marketing contacts
  • Applicants and individuals interested in joining QMS as independent agents or consultants
  • Business partners and service providers who interact with us

3. Information We Collect

Depending on your relationship with us, we may collect the following categories of personal data:

Category Examples
Identifiers and Contact Data Name, email address, phone number, postal address, IP address
Client and Transaction Data Property preferences, search criteria, budget, location interests, transaction history
Identity and Compliance Data Passport or ID details, NIF/tax number, residency or visa status, proof of funds, ownership documents
Professional and Recruitment Data CV, employment history, qualifications, language skills, application form data, interview notes
Financial Data Income documentation, mortgage-related information, bank or payment-related details where relevant to a transaction
Internet and Technical Data Browser type, device information, cookies, usage data, session recordings, analytics data
Marketing and Newsletter Data Newsletter sign-up details, subscription preferences, email engagement data such as opens, clicks, and unsubscribe status
Communications Emails, messages, contact form submissions, consultation notes, call records where lawful

We do not sell your personal data. We do not intentionally collect more information than is necessary for the purposes set out in this Privacy Policy.

4. Sources of Personal Data

We may collect personal data directly from you or from other sources, including:

  • Information you provide through our website forms, newsletter forms, email, phone calls, or meetings
  • Property portals, referral partners, partner agents, and introducers
  • Publicly available registers or official sources where relevant to a property transaction
  • Advertising, analytics, and cookie-based technologies used on our website
  • Marketing and email platforms used to manage newsletter subscriptions and communications

5. How We Use Your Data

We use personal data for the following purposes:

  • Providing real estate services, including assisting with buying, selling, renting, or investing in property
  • Managing property inquiries, viewings, consultations, and client communications
  • Assessing and processing applications from prospective agents and consultants
  • Providing onboarding, training, and support to agents working with QMS
  • Verifying identity, carrying out due diligence, and helping prevent fraud
  • Meeting legal, regulatory, tax, accounting, and compliance obligations
  • Operating, securing, maintaining, and improving our website and services
  • Sending service-related communications
  • Sending newsletters, marketing communications, and updates where permitted by law
  • Managing mailing lists, subscription preferences, and email engagement
  • Measuring the effectiveness of advertising, newsletters, and website usage

6. Buyer and Seller Data

When you engage with QMS as a property buyer, seller, landlord, tenant, or investor, we may process additional personal data necessary to provide our services and to comply with legal and regulatory obligations.

This may include:

  • Identification data such as passport, ID card, residency information, and tax number
  • Property ownership details and supporting documentation
  • Financial information such as proof of funds, mortgage information, or payment-related data
  • Transaction and contractual records
  • Communications with lawyers, notaries, banks, or relevant authorities connected to a transaction

We process this information to:

  • Facilitate and manage property transactions
  • Verify identity and transaction details
  • Carry out due diligence and compliance checks
  • Coordinate with professional advisers and transaction partners
  • Comply with applicable legal and regulatory obligations, including anti-fraud, tax, and compliance requirements

7. Recruitment and Agent Application Data

If you apply through our website or otherwise express interest in joining QMS as an independent agent or consultant, we may process your application data to assess your suitability, communicate with you, and manage any onboarding process.

This may include:

  • Contact details
  • CV or employment history
  • Qualifications and certifications
  • Language skills
  • Professional background and experience
  • Interview or assessment notes

8. Legal Bases for Processing (GDPR)

For individuals in the European Economic Area, United Kingdom, or where GDPR-style rules apply, we process personal data under one or more of the following legal bases:

  • Consent – where you have clearly agreed, for example to newsletter subscriptions, certain marketing communications, or non-essential cookies
  • Contractual necessity – where processing is necessary to provide services to you or take steps at your request before entering into a contract
  • Legal obligation – where we must comply with legal, tax, accounting, regulatory, or compliance obligations
  • Legitimate interests – where processing is necessary for our legitimate business interests, such as managing inquiries, recruitment, platform security, fraud prevention, service improvement, and limited direct marketing where permitted by law, provided those interests are not overridden by your rights

9. Marketing Communications and Newsletter

We may send you marketing communications about our services, property opportunities, business opportunities, or updates where permitted by law.

If you subscribe to our newsletter, your contact details and related engagement data may be processed through MailerLite, which we use as our email marketing platform to manage subscriptions, send newsletters, and analyze campaign performance such as email opens, clicks, and unsubscribe requests.

Where required by law, we rely on your consent before sending newsletter or promotional emails. You may withdraw your consent or unsubscribe at any time.

You may opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in our emails, where available
  • Contacting us at info@qms.pt

10. Automated Decision-Making

We do not use solely automated decision-making or profiling that produces legal effects or similarly significant effects on individuals.

11. Data Sharing

We do not sell your personal data.

We may share your personal data with:

  • Service providers who help us operate our business, website, CRM systems, hosting, communications, security, administration, and email marketing
  • Professional advisers such as lawyers, accountants, consultants, compliance providers, and notaries
  • Real estate partners, introducers, and agents involved in a property transaction or service delivery
  • Banks, mortgage providers, valuers, and financial institutions where relevant to a transaction
  • Government authorities or regulators where disclosure is required by law or necessary to protect our legal rights
  • Analytics, advertising, and marketing partners, including Google Analytics, Google Ads, Facebook Ads / Meta Pixel, Microsoft Clarity, and MailerLite, to help us understand website traffic, improve services, manage newsletter communications, and measure advertising and email campaign effectiveness

Where third parties process personal data on our behalf, we take steps to ensure they are subject to appropriate contractual and security obligations.

12. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate and secure the website
  • Remember preferences and improve functionality
  • Analyze website traffic and visitor behavior
  • Measure marketing effectiveness and improve advertising performance

These may include:

  • Necessary cookies – required for the website to function properly
  • Analytics cookies – used to understand traffic and usage patterns
  • Functional cookies – used to enhance site experience
  • Marketing cookies – used to measure and improve advertising effectiveness

We use third-party services such as:

  • Google Analytics – to analyze website traffic and user behavior
  • Google Ads – to measure advertising performance and audience interactions
  • Facebook Ads and Meta Pixel – to understand conversion tracking and improve campaign performance
  • Microsoft Clarity – to better understand website usability through behavior insights such as clicks, scrolling, and session interactions
  • MailerLite – to manage newsletter subscriptions, email campaigns, and related engagement metrics

These third-party providers may process personal data such as IP address, device information, unique identifiers, browsing behavior, and email engagement data, and may in some cases combine this information with data from other sources in accordance with their own privacy policies.

Where required by law, we rely on your consent before placing non-essential cookies, including analytics and marketing cookies. You can withdraw your consent at any time via our cookie settings, where available, or through your browser settings.

You may also consult the privacy information of these providers:

Microsoft Clarity Disclosure

We use Microsoft Clarity to capture how users interact with our website, including mouse movements, clicks, and scrolling activity. This helps us improve usability and performance. Microsoft may collect or receive personal data for this purpose in accordance with its own privacy terms. For more information, please review Microsoft Clarity’s privacy disclosure.

13. International Transfers

Some of our service providers or partners may process personal data outside Portugal or the European Economic Area. Where personal data is transferred internationally, we take steps to ensure appropriate safeguards are in place, such as contractual protections, Standard Contractual Clauses, or other lawful transfer mechanisms where required.

14. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including to satisfy legal, regulatory, contractual, tax, accounting, and reporting requirements.

  • General inquiries and contact data: for as long as reasonably necessary to respond to your inquiry and manage our relationship
  • Client and transaction data: for as long as necessary to provide services and comply with legal, tax, accounting, and regulatory obligations
  • Buyer and seller compliance records: for the period required by applicable law or regulatory obligations
  • Recruitment and agent application data: generally for up to 24 months after the end of the recruitment process, unless a longer period is required or justified by law
  • Newsletter and marketing data: until you unsubscribe, withdraw consent, or object, unless retention is otherwise permitted or required by law
  • Cookie and analytics data: for as long as necessary for the relevant analytics or marketing purpose, subject to your preferences and applicable law

15. Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, disclosure, or alteration. These measures may include:

  • Encrypted data transmission where appropriate
  • Access controls and authentication measures
  • Secure hosting and system monitoring
  • Internal controls designed to limit access to personal data

However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

16. Your Privacy Rights

For EU/EEA Residents (GDPR)

You may have the right to:

  • Access your personal data
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Request restriction of processing
  • Object to processing in certain circumstances
  • Request data portability
  • Withdraw consent at any time where processing is based on consent
  • Lodge a complaint with a competent supervisory authority

For California Residents (CCPA)

Where applicable, you may have the right to:

  • Know what personal information we collect and how we use it
  • Request deletion of your personal information
  • Request correction of inaccurate personal information
  • Opt out of the sale or sharing of personal information, where applicable
  • Not be discriminated against for exercising your privacy rights

We do not sell your personal data.

17. Data Deletion Requests

All users, regardless of location, may request deletion of their personal data, subject to applicable law.

To request deletion of your data, please follow these steps:

  1. Email info@qms.pt with the subject line Data Deletion Request, or call +351 3088 02269.
  2. Include your full name, contact details, and enough information for us to identify your records.
  3. We may ask you for additional information to verify your identity before processing your request.
  4. Once verified, we will review your request and delete your personal data unless we are required or permitted to retain certain information for legal, regulatory, contractual, tax, accounting, fraud prevention, or compliance reasons.
  5. We will confirm the outcome of your request within the timeframe required by applicable law.

This includes, where applicable, data held in our client records, recruitment files, newsletter systems, and marketing databases, subject to any legal basis requiring continued retention.

If you unsubscribe from our newsletter, we will stop sending you marketing emails. We may still retain limited information necessary to record your unsubscribe request and ensure compliance with your preferences.

If you are unable to access your account or no longer use our services, you may still contact us directly using the details in this Privacy Policy.

18. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to read their privacy policies before providing personal data.

19. reCAPTCHA

This site may be protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

20. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page, and the latest version will always be identified by the Effective Date shown at the top.

21. Contact Us

If you have any privacy-related questions, requests, complaints, or wish to exercise your rights, please contact us:

QMS Lda trading as QMS Real Estate
Rua Serpa Pinto 68B, 8100-714, Loulé, Portugal
Email: info@qms.pt
Phone: +351 3088 02269